Fracture was founded this year by two UF graduates and brings a new innovative approach to traditional art.

In total – Fracture enables you to print any image you want onto glass – getting rid of the need for traditional printing and framing.

And these guys are serious – though starting with glass – they are working to disrupt the industry – changing how people print and showcase art and photos.

Over the next week, we will bring you a tour of their facility as well as clips from our interview with the team – designed to give students insight into the life of a start-up business.

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1. An Introduction to Fracture

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Here’s to the crazy ones…..

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“It’s like a good house-keeping stamp of approval,” he said. “It means you understand how to execute the strategic process of PR.”

When Galloway was in charge of PRSA, his main campaign was establishing this universally recognized distinction.

“Many of these organizations had their own credentials,” Galloway said, equating the various PR credits to “alphabet soup”. The distasteful part of that soup? No one knew which to trust, Galloway said, which created subsequent hiring issues amongst PR and advertising agencies as well as their respective clients.

“We had to pull a group together to establish APR as the one people would recognize,” Galloway said. “That was highly political. We had different organizations vying for power.”

Now, APR prospectives must sit for a six hour exam as well as an oral component.

“You have to talk to a panel of accredited professionals and present your point of view of the profession,” said Galloway.

Galloway, a 1983 Gator grad, had a lot to say regarding the University of Florida.

“When companies are looking to hire from top PR programs, UF is always on that short list,” he said. “It was a strong, loyal community of PR students at UF.”

Galloway was actively involved in the Public Relations Student Society of America (http://www.prssa.org/) at UF, the student division of PRSA. Galloway was a Florida team member for PRSSA’s Bateman competition, a nationwide case study involving analysis of various corporate and non-profit organizations.

“UF won the Bateman multiple years,” said Galloway, reporting a message that holds true today: UF has been either first, runner-up, or honorably mentioned in seven of the past nine years of the competition.

Upon graduating with a masters degree in Public Relations, Galloway was recruited by Young and Rubicam, one of the largest, most prestigious PR/advertising agencies.

Galloway said he differentiated himself from other PR students by being proactive and involved on campus.

“I always had this desire and willingness to go the extra mile. I am not the brightest guy in the room, but I’m going to apply myself more,” said Galloway.

Galloway worked for several other PR firms before settling at Husk Jennings Advertising. Ten years later when the firm was acquired, it was known in Jacksonville as Husk Jennings Galloway and Partners.

“I just applied myself,” Galloway said. “I surrounded myself with really bright people, and I worked really hard.”

Husk Jennings Galloway and Partners (now known as “On Ideas” http://www.onideas.com/) handles big-name clients AT&T, Marriot, Citigroup, Siemens, and GE.

“Increasingly, in the C-suite, they’re starting to recognize the importance of PR,” Galloway said, citing the corporate scandals involving Enron and Worldcom as inciting occurrences.

“Business people sometimes see [PR] as something to do on the side, but it’s an extension of the business,” said Galloway.

Galloway rose through the ranks of PRSA, first becoming involved on the state level and later serving as a director on the board before running for president.

“There’s no secret to it. PR is about cultivating healthy relationships with a variety of stakeholders,” said Galloway. “We look holistically at organizations’ reputations and relationships with multiple audiences.” Galloway frequently referred to PR as the “conscience” of an organization.

Galloway, like many successful alum, advised passion before profit. “Do something you love. I think success is when you can find that sweet spot of talent, interest, and intuition, and marry that with an organization’s needs.”

Galloway’s passion for helping organizations realize their full potential through good public relations is likely a large factor in his success.

“When you wake up, it has to be all you think about, what you breathe, an innate part of you. Find what that is, and marry that with the industry.”

Galloway is now vice president of public relations at United Way, and is still actively involved in PRSA. To read more on PRSA, click here: http://www.prsa.org/

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Ever wondered where the hit motivational movie “The Secret” got its ideas from? The Strangest Secret, a short story by Earl Nightingale, proposed a startling claim and was just as popular as the new hit movie about half a century ago. The story claims to have stumbled upon a secret that has been the root cause of every successful man since the beginning of time. It is something that every great genius discovers and uses to his advantage. Its basic premise is that a man’s life is nothing but the sum of his thoughts. In even simpler terms, it can be summed up in one sentence: You are what you think about. It won a Gold Record in 1956 and is the only recorded message to win that award.

The video can be seen below the jump and it is worth listening to in its entirety at least once every month.

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“When I first joined Microsoft, it was a laughing stock in the industry for networking,” Allchin said. Allchin recounted a particular sales meeting for Windows NT, one of Microsoft’s rudimentary operating systems that served as the precursor to Windows 2000.

“We had marketing people from Windows Client Group, and one guy who worked on Windows 95 kept staring at our spreadsheet,” Allchin said. “He kept saying, ‘these numbers have to be wrong’.”

Most of the marketing team was more accustomed to seeing multiple zeroes following sales numbers, Allchin said. “The guy kept laughing. He said, ‘I’m just going to put a bunch of these in the back of my car and go sell them door to door’.”

Now, Allchin’s division is the third largest in Microsoft, the culmination of seventeen years of development.

“We built a great product that had a lot to offer,” Allchin said. The main differentiating factor of Windows NT was its ability to run multiple applications simultaneously, and on a more scalable level.

“Novell couldn’t run applications. We could.” Windows NT offered professional users a variety of applications such as mail and sales tracking. “We offered a server that could do both [networking and applications]. Unix could also do that, but we were so much cheaper.”

Allchin first started at Microsoft after having worked at Texas Instruments and Banyan Systems, Inc., where he was a core developer of the VINES operating system.

“VINES was interesting because we didn’t think about just one server. We created this directory service that let you find the information you needed based on content,” said Allchin. VINES was one of the first operating systems to focus on networking between computers and was revolutionary in its set of routing algorithms, one in particular allowing clients to set up their own network addresses.

Organizations such as Compaq and the World Bank used VINES for business operations.

Allchin’s work on VINES was what made him such an attractive candidate to Microsoft.

“Bill (Bill Gates, that is) convinced me that I would have a wider impact at Microsoft than anywhere else, so I decided to go,” said Allchin.

Allchin grew up in Michigan and later Florida, living in a house his father built out of sheetrock. “It was really great. We didn’t have much money, but in terms of a loving family, I have a very good childhood,” Allchin said.

Allchin first attended UF as an electrical engineering major, dropping out after a few semesters to do music. “Every second that I had, I was playing music. I really didn’t have the study ethics and the drive,” said Allchin, citing musicians such as Tom Petty and Lynard Skynard as jamming buddies.

Eventually, Allchin returned to UF, but not to study engineering. “They literally just opened the computer science program. I had already taken enough of the courses in electrical engineering.”

Upon his return, Allchin became a more dedicated student. “There’s a lot of things you’ll end up studying that you just won’t care for, but there’s a set of techniques about learning that you will use going forward,” Allchin said.

Allchin later went on to get his masters in computer science from Stanford and his PhD at Georgia Institute of Technology.

“When I was working after my undergraduate, I stopped all of it to go back to school,” Allchin said. “People told me I was crazy, but I wanted to go back to school. I wanted to learn more.”

Allchin emphasized the importance of love of the game. “Passion rules the day with me. Who knows if you’re going to make any money? I know wicked smart people who don’t make any money, but they’re doing what they love, so at least they’re happy…Just get the best education you can in the field you’re passionate about.”

The day Microsoft released Windows Vista, Allchin retired. Since, he has released a solo album entitled “Enigma”. To hear a sample of his music, click here: http://jimallchin.com/fr_shopmusic.cfm

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About five minutes after receiving an email from a career adviser entitled “What Not To Do During Your Job Search”, I received the email chain which has been flying across Wall St. over the past week.  For those who have been on vacation the last week, the controversial email tells the story of Jeffrey Chiang, a UT Student who took lying during his job search to extreme.

The summary from Dealbreaker:

Chiang apparently interviewed at Bank of America, where he was asked if he had any offers from other firms. Jeffrey claimed that he was in his second round of interviews with Morgan Stanley. An associate at BofA then contacted his friend at Morgan about Jeffrey’s prospects. The Morgan guy said that contrary to popular belief, JC had only had a phone interview, at which time he claimed to have gotten a full-out offer from BofA. As proof, JC provided a fabricated email allegedly from a recruiting woman at Bank of America, who would probably be surprised to be informed she’d offered Chiang a job (and that she didn’t know how to spell “America”). The Morgan people forwarded the faux letter of employment back to the people at Bank of America who were doing recon and from there it was forwarded to the entire free world.

The full story can be found here (with hilarious comments by readers.)

At this point, enough jokes have been made about poor old Jeff (he was the 7th hottest search term on Google last Thursday) so I’d like to offer separate though equally hilarious advice.

DO NOT SEND VIDEO RESUMES

No matter how charming or witty you think you are – Video resumes can only portray you in a poor light.  No questions.

To prove my point, below are some of my favorite hilarious video resumes.

More real commentary coming this week – this was just a great opportunity to divulge my dislike of video resumes.  And seriously – if you disagree – please prove me wrong and send me a good one – I still am drawing a blank.

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“I was a lawyer at the time, and I had already written a book on bankruptcy,” Kranitz explained, referring to his A Basic Guide to Bankruptcy, a result of eleven years of practice as a corporate reorganization attorney.

“I wanted to write another book,” said Kranitz. “I had recently gotten ripped off on an auto lease, so I decided to write a book on leasing.” His guide, Look Before You Lease: Secrets to Smart Vehicle Leasing, made Kranitz a nationally recognized expert on auto leases.

“I wrote this book and then realized I needed the software.” Kranitz developed Lease Wizard, a software that delved further into the technicalities of auto leasing.

Simultaneously, Kranitz established a connection with the company that developed the packaging for the Lease Wizard software.

“I asked them who was in charge of their internet component,” said Kranitz, who volunteered to develop the job, taking a subsequent cut in salary. Kranitz was a partner at Benesch Friedlander Coplan & Aronoff law firm at the time, but left the company to develop Lease Source.

“I did start Lease Source in my basement,” Kranitz said. “I would work fourteen, fifteen, even sixteen hour days on it.”

“I built up $5000 in nine months,” said Kranitz, “but I realized I couldn’t work under these people and make this project successful.” Kranitz entered a promissory note to pay back all the money the company had invested in him to generate the program, and Lease Source split from the company.

“After I took over, I tripled it the following month, and doubled it the month after that,” said Kranitz. “[The former owners] didn’t understand that it takes years to craft the right business. It’s a very arduous process,” he explained.

In 1999, Kranitz sold a healthily operating Lease Source Online to Navidec, Inc, a Denver-based company focused on developing online solutions for the automotive industry. Kranitz became the vice president of a new venture at Navidec, Drive-off.com. In 2001, Drive-off and Lease Source were acquired by Microsoft and Ford.

“Hands down, I would not have gotten this far without the law degree,” said Kranitz. “When you practice bankruptcy, you get to see a lot of different facets of business, and you learn how to negotiate a contract, know when to give, and when not to give.”

“When I first applied I was actually rejected from Vanderbilt, so I called up the admissions office,” said Kranitz. “They told me I was competing with people from Harvard and Cornell.” Kranitz persisted, however. “I said, ‘You don’t just want smart lawyers, you want well-rounded lawyers’.” Because of Kranitz’s negotiating prowess, he gained admission to the University, later proving to be a distinguished asset.

While in law school at Vanderbilt, Kranitz always had his hands in a different business venture.

“I started a mini satirical newspaper, and I also wrote the school’s first yearbook.” Kranitz’s largest venture at Vanderbilt? Developing a career resource database on the University’s mainframe that aided students in job searches and resume critique.

Kranitz will still contend that his most beneficial extra-curricular was serving as president of the University of Florida’s Speech and Debate team.

“Without a question, having the ability to present to a group persuasively will translate into success, whether measured in dollars or intangible rewards,” Kranitz said.

“All of these extra-curricular activities are worth as much as academics because they’re real world training. The hands-on piece of learning is infinitely more important.”

Kranitz started his newest venture, Kaango, Inc, as an online platform that serves as an intermediary between newspapers, shoppers, and advertisers.

“Kaango is a holistic solution that helps move classified advertisements from print to web and web to print, but it’s also syndicated. Ads can appear on multiple newspapers at once.”

In 2007, Kaango was acquired by MediaNews Group and Hearst Corporation at a $20 million price tag.

“To be accredited, you need to become an expert,” Kranitz explained, “and you need to invest in yourself.”

Kranitz alluded to Richard Dawkins Climbing Mount Improbable to emphasize the mindset required of an entrepreneur.

“You see a man at the top of a mountain, and you think he was placed there, but when you walk to the side of the mountain, you see a slope and a series of steps. There’s no quick way to the top. There’s a gradual slope, and you’ve just gotta be patient.”

To view Kaango’s website, click here: http://www.kaango.com/

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1. Interview with Entrepreneur Rob Castellucci
2. Fracture Talks about Starting a Business Straight Out of School

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The full list and a comprehensive explanation of the trends after the jump.  But in summary:

1. Over 70% of the companies are in California.

2. Nearly half are in health care

3. Very few of the companies are pure technology

4. Green-tech still hot

5. Big Deals are back!

1. Over 70% of the companies are in California.

Despite claims over the last year, that the venture hub of the country is moving to Boston, New York, or even Austin – venture activity is still predominately located in the Bay Area.  Anyone who has experienced the environment in California will know why – people live technology and innovation there.   Every night offers activities that enabled entrepreneurs and innovators to get together with each other and develop ideas.

Coming out of North Florida – which heralds itself as one of the new hubs of innovation – gives me a great perspective on the true value of living in the Bay Area.  Here there is one event a month for entrepreneurs to get together with each other.  There are four venture funds in all of Florida.  Very few start-ups here are truly led by entrepreneurs who have started companies before.  These obstacles are nearly impossible to overcome and the reason I strongly believe California will remain the hub of innovation in the US at least in the near term.

2. Nearly half are in health care

On a primary level this showcases how truly recession proof the health care and medical device industry is.  This claim is even more solidified when you compare it to investment banking data over the last two years – where the only companies doing M&A deals were in the pharma or medical device space.

At the same point, it also demonstrates how costs for development of new products in the health care space have not come down – especially when compared to the technology industry.  Across every silo in technology – starting in software and moving today into hardware – the costs of launching a new idea have come down dramatically.

Built on a similar platform, one would hypothesize that health care costs would have dropped similarly.  Based solely on this list and the amount of funding still being received – this would not seem to have yet occurred.  Before jumping on me for making outrageous assumptions – I’m going to research more into this and most likely turn this whole concept into a future blog post.

3. Very few of the companies are pure technology

Outside of Twitter and Facebook – very few of the companies on the list are pure technology plays – software, web, hardware or otherwise.  This compliments the idea that the cost of developing technology companies has declined significantly with innovations in freeware and as a service offerings.

As an aside, if I was to make an argument that Twitter or Facebook was overvalued* – this is the data I would first point to.  This is especially true for Twitter who is floating a billion dollar valuation with the most recent hundred million dollar valuation.  The question is how much of this is hot money and how much is truly purchasing value?

* I think Facebook is fairly valued.  Twitter is a whole other story.

4. Green-tech still hot

With lower energy costs and a flight to safety in investment dollars – clean-tech looked to be in trouble at the start of 2008.  However, the IPO of A123 Battery Systems and similar deals in the pipeline seem to have kept investors in the space.  If the price of A123 stays strong – expect many more IPOs to happen in the next few weeks and a lot more venture money to flow into the space.

5. Big Deals are back!

Across the technology banking space, the last two weeks have been exceptionally hot.  Starting with Intuit’s acquisition of Mint.com – deals happened on a daily basis as the big companies who held tons of cash on their books through the recession started to take advantage of down valuations and VCs who needed to get exits.  As the deals continue, VCs should tend to loosen the purse strings even more – willing to go after big name, high profile deals (See: Twitter!)

The full list is below.  The next few days should see some posts about some of the more obscure companies on the list – RuffaloCODY – a company based in Iowa that sells software for fund raising seems ripe for a profile.  Any other trends jump out at anyone else?

Third Quarter’s Top Venture Deals (From PeHUB)

1. Solyndra (photovoltaics for solar energy panels), five rounds, $285.9 million
2a. Twitter (microblog), 7 rounds, $100 million
2b. WastePro USA (waste disposal and recycling), later stage, $100 million
2c. Facebook (social network), corporate stage, $100 million
3. Tesla Motors (electric cars), 6 or 7 rounds, $82.5 million
4. Pacific Biosciences (gene sequencing), 6 rounds, $67.9 million
5. Canopy Financial (technology to lower costs for corporate healthcare benefits), 3 rounds, $62.5 million
6. Serious Materials (ecofriendly building materials), 3 rounds, $60 million
7. Meru Networks (wireless infrastructure for businesses), 9 rounds, $57.5 million
8. Kosmos Energy (oil and gas exploration in Africa), 14 rounds, $56.5 million
9a. Calypso Medical, (radiation therapy), 6 rounds, $55 million
9b. RuffaloCODY, (fundraising and enrollment management services), 4 rounds $55 million
10. Complete Genomics (gene sequencing and drug development), 4 rounds, $45 million
11. Oraya Therapeutics (robotically controlled treatments for inflammatory eye disease), 3 rounds, $42 million
12a. Direct Flow Medical (aortic tissue valve prosthesis for people with heart disease), 3 rounds, $40 million
12b. Adamas Pharmaceuticals (small molecule drugs for infectious diseases, including influenza A), 3 rounds, $40 million
13. Epizyme, (drugs to treat diseases based on gene functions and mutations, i.e. epigenetics), 2 rounds, $32 million

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Linn graduated from the University of Florida in 1988 with a Bachelor’s Degree of Fine Arts in Theatre, a degree many including Linn’s parents would question. “My family was not thrilled about me being a theatre major. They would ask me what I planned to do with it.”

Ironically, much of Linn’s inspiration was derived from those doubts. “A lot of my motivation was defying people’s expectations and proving them wrong,” Linn said.

Linn grew up with a passion for theatre, learning the production enterprise from an early age. “I was kind of one of those goofy kids who put on plays in my backyard with the neighborhood kids.” Linn would write and produce plays as well as super 8 films for his parents and neighbors.

By ninth grade, Linn’s mother had enrolled him in a summer acting program in Orlando. “That was when I really decided theatre could be my career,” he said. “I made a lot of friends there who are now professional actors.” Linn recalls working with former The Daily Show correspondent Beth Littleford, among others.

“I kind of went back and forth between wanting to be an actor and wanting to do film production,” said Linn.

But Linn’s first legitimate production experience wouldn’t appear until he began shooting industrials and commercials in Orlando during college.

“We all have a responsibility to mentor up-and-coming talent,” Linn said. While filming commercials in Orlando, a free-lance production manager on one of the shoots noticed Linn’s interest in the production side of the business.

“I kept telling her, ‘I want to get into production’. So, on days I wasn’t shooting, she invited me to sit in on her part of the job”.

Linn’s developing passion for the production side of show business was coupled with a deteriorating interest in acting as a profession.

“I always thought in college that I could starve myself if necessary. I thought I was going to live life as a struggling actor.”

Linn was auditioning for a commercial when he first perceived the depravities of that life. “While I was waiting to audition, there was a man in his fifties begging people for information on acting jobs, and I realized I didn’t want to be in that situation.”

Shortly after graduating from Florida, Linn enrolled in Valencia’s Film Technology program, which coincidentally, Linn noted, was in the back lot of Nickelodeon studios, where he first experienced the technical aspects of production.

“We would sneak in to Nickelodeon and ask around for jobs,” Linn said. When he finally started work, however, he was hired to do payroll for production.

“There are really two parts of TV production,” said Linn. “There’s creative development and production management.”

“I came out of college with the creative side,” Linn explained. “I had taken five math classes at UF, yet I got hired on the financial, logistical, management side at Nickelodeon.”

The job, however mundane it seemed to Linn, provided him with both angles, a vision that would help him as a producer later in his career.

Perhaps the hardest part of making production a profession was climbing the ladder in Nickelodeon, Linn noted.

“Coming from Florida, getting to New York is hard,” said Linn. “I’ve had to work really hard and be really bold and know that I’ve got something better to offer.”

After five years of working with Nickelodeon, Linn moved to New York with production management, working on series such as nine-time Emmy award winner Blue’s Clues and universally acknowledged animated series Dora the Explorer.

Since his start at Nickelodeon, Linn worked as Vice President of Production for Spike TV before taking his current position at MTV.

“I certainly didn’t think I would be a senior executive in a company managing millions of dollars,” Linn said. “I could never imagine my life after age twenty-three in college.”

Linn expressed his gratitude toward UF and his college experiences. “At UF, I learned to love the creative progression. It was a great sense of community, and I learned a lot about the acting process.”

Linn cites his theatre training as a consistent contributor to his professional life. “Acting is all about objectives and creation. If you’re trying to lead people in a corporate environment, you ask yourself what their goal is, and more importantly what your goal is,” said Linn. “It gave me the skills in communicating and persuading.”

To achieve true success, Linn emphasized hard work to garner recognition. “You can’t say, ‘I’ve been here for a year, promote me’. You say, ‘Here’s what I’ve done, recognize me.”

“I’ve never known anyone who really wanted to be successful who didn’t make it,” Linn said. “You have to be diligent and persistent, and you have to support other people’s success,” he said.

“I’ve worked very hard, and I was open to the winding path, but it led me to a place where I’m pretty happy.”

Chris Linn is currently working on MTV’s newest documentary series How’s Your News? To view Linn’s full list of credits, click here: http://www.inbaseline.com/person.aspx?person_id=648002

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Rob Castellucci first encountered entrepreneurship in his basement. “Growing up, my dad had his own company, teaching martial arts in the dojo.” Castellucci is a black belt as well as a practiced salsa dancer, among other things. However, Rob’s main hobby: his job.

Castellucci works as the internship director for a venture fund company that partners with medical technology companies, providing them with capital as well as business analysis, product development, and market research. Castellucci has been with the company for three years.

“I started back in the Summer of 2006 as an unpaid intern,” said Castellucci. “I had heard about it through the Bridge program.” Castellucci spent only one summer at Synogen LLC before asking to take over the recruiting for the company.

“The internship was very unstructured. They all had a lot of other responsibilities. I only asked to manage recruiting, but ended up taking over the entire internship program.” Castellucci was still unpaid at this time. By 2007, he was offered a full-time job as the internship director.

“Before I started at Synogen, I really didn’t have any super clear goals,” Castellucci said. “I focused on Synogen as a leverage point to get a more corporate job.” Castellucci was interviewing with GE and Google at the time for full-time positions. Synogen was considered a spring board. However, with more experience at Synogen, Castellucci acquired the innovative spirit of entrepreneurialism.

“When I was an intern, I knew it wasn’t about the technology. Halfway through the job, I knew it was about the people. They had a plan, but it wasn’t dependent on the larger industry,” said Castellucci of Synogen. “Synogen is bringing technology to people to save lives.”

Synogen, to Castellucci opened up an entirely new mindset. “The work we do at Synogen is both scalable and personal. A new medical device is going to have an impact on a lot of people’s lives,” said Castellucci. “At the same time, Synogen is self-actualizing for me in that it helps me to become the person that I see myself becoming.”

Since working at Synogen, Rob has started his own company, Roombug, a facebook device that supplies roommate matching technology to University of Florida students living in dorms and apartments.

“I worked as a leasing consultant for Lexington Crossing,” Castellucci said. “Everyone has a perspective where they see the world through a lens. My lens is facebook. I had already experienced it firsthand, and I had worked in the industry. I knew the process, and I knew how facebook worked.”

Castellucci has three other partners in the company who handle the programming, accounting, finances, and the website. Castellucci handles the sales, marketing, and public relations of the company.

“We have the business model and the plan. Now it’s just building the business around the technology,” Castellucci explained.

“Our main setback so far has been the economy right now. A lot of apartment complexes are afraid to take a chance on the company, and a lot of our investors’ portfolios aren’t as strong as they used to be.” Roombug is also feeling the effects of the student admission cuts at the University of Florida.

Roombug, however, will persist. “It’s just slowing down the development. It makes you focus more on your business for the long run,” said Castellucci. “It makes you want to succeed in the long run.”

Castellucci uses everything from motivational tapes to salsa classes to keep the ambition running. “You start to have this mindset of ‘how can I kill two birds with one stone?’ When I’m cooking breakfast, I have my headphones on listening to something, either music or a motivational lecture,” said Castellucci. “It’s never a lack of resources, only resourcefulness.”

Castellucci referred to Maslow’s hierarchy, a pyramid of human needs required to feel a stable emotional state. “I’m extremely healthy. I eat healthy, and I make sure that I get my sleep. It makes your brain awake and able to come up with these ideas. You’re limiting your full potential if you’re not healthy.”

Castellucci also emphasizes the importance of surrounding. “You have to put yourself around these people in order to be successful. Immerse yourself in the environment, whether through audio, video, or text. Live it. Breathe it.”

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